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Monthly Archives: December 2014

  • Vegan Fashion Designers... Spotlight on Vaute Couture

    Vaute Couture Illustration

    Vaute Couture... Spelled for Haute Couture with a V for Vegan, but said like VOTE.

    Vaute Couture is an independent vegan fashion house by Leanne Mai-ly Hilgart whose raison d’etre is to develop apparel and fabrics that are better than wearing animals ever could be.

    "Fashion is an industry, it’s business. An industry has two aims when developing material and production methods­ to increase profits and decrease costs. A living sentient being’s needs will only get in the way of these two aims, and therefore does not belong in the business equation. An animal’s needs are only considered extra costs in a business situation. So, I don’t believe animals belong in business... It’s not meant to be cruel; it’s meant to be profitable. That’s why we need to just take animals out of the equation and dress without animal fibers altogether. I’m doing what I can to make this possible." Leanne Mai-ly Hilgart, Oct 2013.

    In 2008 Leanne left her modelling contract with Ford Models and her MBA at DePaul University to create Vaute Couture.  Her personal mission is 'to take the animals out of the fashion equation'.  Her vegan fashion collection started with the mission of creating the perfect winter coat; at once stylish and fashionable while practical and functional and above all, ethical.  The first VAUTE collection was launched in 2009.  It was vegan (made of recyclable and recycled fibers, and produced locally), warmer than wool (windproof, snow resistant, rain resistant, and heat retaining) and of course superbly designed.  The entire first production run was funded by pre-orders most of whom  were willing to wait several months before actually having their coat delivered.

    cocoon1_large Traveller Black 1

    In February 2013, VAUTE broke history as the first all vegan fashion label to show at New York Fashion Week, with their first full RTW collection.

    In addition to coats, Vaute Couture has tees, tanks, sweaters, pullovers, jewellery and (recently) a boot collaboration with Bhava.

    Vaute Tshirt

    Vaute Couture is a young innovative company that has gone from strength to strength since its inception and we are thrilled to be stocking Leanne's creations at <3

  • Veganise your Hair in 2015

    Bouncy Blowdry

    Hair...we all know that the final touch to any look is hair and nails...  If you want to look polished, glamorous and gorgeous you need to look after it and it's not always easy to find vegan options that work as well as what we're used to.  However, it's not impossible and lucky for me I have just discovered that I have a local salon using the Organic Colour Systems hair care range...and they are definitely not alone, there are now plenty of places where you can have your tresses trimmed and bouncy blow-dried and wait for it... even coloured without harming a single hair on a baby Beagle's head ;)... yep, that's right they tend to favour Beagles in animal experiments :(

    Organic Hair Pics

    Organic Salon Systems offers a colour line paraben-free, cruelty free, vegan and free from many other toxic chemicals that are commonly found in most professional hair color lines.  For a hair or beauty product to be Vegan it means the product contains no animal-derived ingredients, including any ingredients produced by animals.  It’s that last clause that differentiates vegetarian and vegan products; vegetarian products contain no animal ingredients, but they may contain animal-produced ingredients, such as honey or beeswax.  Vegan products contain no honey, beeswax, or any other animal-produced ingredients.

    So far, from personal experience I can list the following 3 salons that use Organic Salon Systems.  There are plenty more, but not all of them appear in the salon finder on the company's website for some reason so if you have any more to add send me a message and I will put them up here.  If your local salon doesn't use Organics, why not suggest that they try it? Or, buy your own set of products and bring them with you for them to use on your hair.  If you don't ask, you don't get!

    Aurora Hair and Beauty, Kingston Upon Thames, Surrey -

    Q Cut, Kew Gardens, Surrey (Organics products on request only) -

    The Rabbit Hole, Goldhawk Road, London -

  • Vegan Fashion Christmas Gifts

    Merry Christmas everyone!!  I hope you had a wonderful time with your families and loved ones.  I had a lovely relaxing day with close family, there was just a few of us and the doggies :)

    Our three rescues, 2 Romanian 1 from the UK. Our three rescues, 2 Romanian 1 from the UK.

    I wanted to share with you a couple of great vegan gifts I was given yesterday.  The first one is is this North Face "Thermoball" ski jacket.

    Blog pic 2 North Face Cruelty-free ski jacket

    North Face have said that the “ThermoBall™ insulates, packs and feels like down, but delivers total versatility.  It provides uncompromising warmth even when wet, making it the new go-to jacket for any adventure.”  And we love that The North Face is marketing it as “a new alternative to down.”

    To honor this innovative technology, PETA created a new award and made The North Face its first-ever recipient. The company has received the inaugural Innovator for Animals Award for perfectly demonstrating how this creative new cruelty-free material outperforms antiquated animal products while sparing geese the horrors of live-plucking, force-feeding, and slaughter.

    Here is more information on why I would never wear Down and why I make sure that my pillows, duvet and sofa are down-free.

    The second gift I wanted to share was these shoes from Melissa.

    Vegan heels from Melissa Vegan heels from Melissa

    This Brazilian company made the original “jelly shoe” and have been making weird and wonderful plastic fantastic creations for over 25 years, working with some amazing designers including Vivienne Westwood, the Campana brothers and Karl Lagerfield.

    Melissa shoes are all made out of special plastic that is easy to break down and recycle.  The company aims to recycle almost all of its waste in-house in its factories and supposedly maintains highly ethical employment standards and their flagship store in Sao Paolo, Brazil supports struggling local artists.

    I own a few pairs of their shoes and they are comfortable and absolutely gorgeous.  I especially love the flat pump collaboration with Vivienne Westwood for the summer but these angel wings are definitely my new favourite!!

    While this blog is about vegan fashion, I do want to share with you a picture of my mum's amazing nut roast.  Cruelty-free Christmases are the BEST! <3 xx

    Made with Cashews, Parsnips and Portobello Mushrooms... Made with Cashews, Parsnips and Portobello Mushrooms...
  • My First Vegan Fashion Post!

    I thought that I should tell you all about how the You're So Vegan E-shop was born :)  I became vegan over 3 years ago after reading Skinny Bitch by Rory Freedman and Kim Barnouin.  It was a real wake up call for me, having been vegetarian for ethical reasons since childhood I couldn't believe I hadn't ever really thought about dairy, eggs leather and other animal products in clothing and beauty products.  I started reading the book at the departure lounge of LAX and by the time my plan landed in London, I was vegan.  It was that simple for me, because once you know, you cannot un-know.

    The change in my diet that followed was the easy part; it was giving up my designer bags and shoes that really hurt and I found it hard to find alternatives.  I came across a lot of hemp and cotton but not a lot of style and glamour in my search for vegan fashion.  Everything I liked came from the States and was from individual shops/designers; there was no one place to get everything.  I kept thinking to myself, we really could do with a vegan shop where people can visit, don't have to check the labels or research the designer.  Somewhere people can relax in the knowledge that everything they are seeing is 100% vegan friendly and where they have a broad selection of designers to choose from.  That's when You're So Vegan was born.  It's taken over a year to bring the idea to fruition, and we are only at the beginning of a very long journey.  I want to make vegan living as easy and accessible as possible and I hope that YSV will be a groundbreaker in the realm of vegan fashion.  There is no reason why becoming vegan should mean you have to sacrifice fashion and beauty!