Brave Gentleman is the premiere resource for Principled Attire & Smart Supplies™, carefully curated to accommodate the most ethically handsome™ of men. Joshua Katcher started the fashion line after several years of writing The Discerning Brute, researching the very best men's designers, brands, and lifestyle products that meet a rare combination of stringent aesthetic and ethical criteria. Brave GentleMan is for the indulgent heroes, protectors, defenders, adventurers, and men with lionhearts. Everything is assured to be 100% vegan while Joshua also strives to only showcase items that are sustainably produced in fair-labor conditions, and allow men with a strong sense of personal style to express themselves with pride in their principles.
The Brave GentleMan label is a high-end, sustainable and ethically-made Men’s Collection offering a fusion of future-textiles with centuries-old production methodology. Utilizing “future suede”, “future leather” and “future wool”, which are superior to problematic animal-fibers*, Brave GentleMan offers luxury, ethically produced vegan fashion for men.