From the founder:
I was once told in a London department store that you can’t be vegan and a fashionista. It was then that I decided to prove that statement wrong. There seems to be some historic writ that says if you’re vegan you can’t take pride in what you wear and how you look. As though vanity and veganism are mutually exclusive. After going vegan in 2011, I struggled to replace my designer bags, shoes and belts, woolen coats, cashmere sweaters and silk scarves with vegan friendly options that don’t feel like I am downgrading or ‘settling’ for something just because it’s vegan. It has taken me several years to discover vegan designers that I love to wear and there were many moments when I thought ‘I wish someone had just put them all in one place and made my life easier’. So that’s what I decided to do, I hope you enjoy it!
Curated with a chic, modern woman in mind, You’re So Vegan aspires to offer a comprehensive collection of vegan designer apparel and accessories to suit every style and occasion. I hope as we grow that we will not just showcase vegan designers currently on the market but that we will encourage and support new and existing designers to explore vegan fashion. Please do let us know if there is a vegan designer you love that is not featured on the site and we will look at getting them on board.
Times are changing. You can be vegan and a fashionista, and YSV will prove that.